A good customer persona can really help you understand the customer and their pain points. You can find solutions to their problems, and understand how to reach them better by knowing their interests and behaviors. Here are 5 websites that can help you create a great customer persona.

1. SemRush Persona

The SemRush Persona Tool is pretty versatile. I was pleasantly surprised. It’s text-based, and offers a variety of different templates to choose from. It even has a B2B template option.

Pros: 3 different customizable templates to choose from (Default, B2B, User Persona), simple to use

Cons: you have to choose from one of their stock photos and generated names (randomized)

2. HubSpot “Make My Persona”

HubSpot’s “Make My Persona” tool is one customer persona tool you can choose to work with. This one has you select an avatar to represent your customer and then answer the question on the screen in steps. It’ll generate a draft persona for you based on that information.

Pros: It’s pretty beginner friendly. You just have to fill in the information like you would if you were signing up for a website.

Cons: There are little animations, and the sound effects are rather loud. I’d suggest using it with the volume off. The template also isn’t very customizable.

3. Xtensio

Xtensio has an awesome customer persona template. I used to use it in college all the time, and it was by far my favorite. You can add graphs and charts and customize everything. There are already a lot of options to fill in on the template without customizing. I highly recommend checking this one out.

Pros: High level of customization, helps you dig deep into any customer segment

Cons: It can get overwhelming if you’re inexperienced, it takes more time to fill out the relevant information than alternative programs, the free version only lets you have 3 files at once

4. UXPressia

UXPressia has customer persona, journey map, and empathy map templates. It’s simple to use and worth checking out. I wasn’t too much of a fan about their persona template, but still worth mentioning for their other templates.

Pros: easy to enter information, can keep a journey map and empathy map in the same place

Cons: persona template is nothing special, can only have 1 of each type of map/persona active at once with the free version

5. Canva

Canva has some free customer persona templates available that you can edit with their software. The vast majority of customer persona templates on Canva do seem to be for pro versions, not the free version.

Pros: easy to edit, customizable

Cons: very limited free customer persona templates

Final Thoughts

Choosing to use a customer persona template or a generator online can help you save time and. It will let you get to know your customers better and reach them with more engaging products and targeted marketing. Hopefully one of these tools works for you!

One last important thing to remember:

Have fun with it!